About Zero One. Play heavier.
Classic sensibilities, modern take; the Zero One has been crafted to resonate with every note, punch out through the mix, give you exceptional access and control; it feels intense.
This exact Zero One was put together for and taken to the stage by Rick Ahir to showcase at the Manchester leg of James Arthurs 2026 Pisces arena tour.
- Built for resonance and clarity regardless of tuning
- Raw wood finishes
- Stage-ready hardware
- Made in the UK
- Exceptional comfort upper-fret access
- Unique leg contouring for better seated performance
- Feature-packed wiring
If you like the style but want your own version, try our configurator here.
At a glance:
Contours and a resonant feel that will make this your go to
Neck: 22 Fret 25.5 inch scale, 14' radius, bolt-on featuring stainless steel jumbo frets, an aged effect on the Indian Rosewood fretboard and a stellar space-distressed finish on the back of the neck.
Bridge: Strings-thru-body for maximum contact
Wood: Black Korina
Colours: gem red - a subtle blend of blacks, reds, oranges and browns layered to create a gem-line finish that plays in the light
Control layout: Volume / Volume / Tone - PushPush Coil-split and a Kill-switch - perfect for all
Pickups: Custom-specced Sirens hand-wound by Legendary up in Scotland. Offset humbucking gives great air and clarity to every note.
Made in the UK
Shape
The Zero One shape is edgy yet comfortable. Hand-finished to featuring complex organic contouring for access and relief on both the front and back, it's designed to sit just right and hang at the hip, feel great and look great - it's designed to fit you.
Colour and Finish
Grain tells the story of the wood. All our guitars are stained to show the natural grain that underlies the tone, adding timelessness and class you can't get from solid sprays. Every guitar is hand-finished in ultra-hard non-yellowing polyurethane to protect your axe without dampening the tone. This one features a glass-like high-gloss top and grippier satin-back.
The Wood
The wood you choose affects everything from the weight to resonance, appearance and how the finish takes. We use reliable suppliers who ensure wood is sustainable collected, treated and kilned for 2 years or more. We offer our guitars in 2 woods: Black Korina or Okoume
This guitar is spec'd with Black Korina Known for being one of the snappiest tonewoods on the market. Expect crisp note definition, punchy bass and bright attack. Medium weight. Also famed for it's figuring, as Black Korina features resin streams and wood-worm damage.
Hardware
Guyker 18:1 locking tuners and double-string-trees for maximum stability
Bone nut for tone
Fixed through-body C-shaped bridge for comfort and resonance
Heavy duty knobs for a tactile experience
Wiring and Control Layout
Authoritatively voiced with maximum tonal control, featuring 2x 250k volumes wired dependently, 1x 500k Tone, split coils and pickup control selector. Featuring the the exquisite-sounding hand-wound Siren pickup set from Legendary in Scotland.
Support
We want every customer to be a lifetime Dan's Guitar Store player. If you buy a guitar from us we will sort any issues and make sure the instrument is rock solid and ready and make ourselves available to provide any upgrades or changes you might require (the latter being at cost).
Added Extras:
Soft-case guitar bag
1x pack of Precision Picks
1x Saddle Allen Key
Shipping:
Shipping to the UK is included in the price.
Shipping outside the UK will be billed additionally.
For international orders import taxes and duty are the responsibility of the buyer.
The Process
This guitar is already made, so the specs above stand. If you're interested in a custom guitar, please head over to our configurator on the Guitars page. Learn more about the process below.
Made to order in Sheffield to your spec. You place the order. Note: Custom translucent colours can be included, if you have hardware or circuitry you want us to fit let us know.. if it's something big like a Floyd', Maytrem or Evertune that will need to be discussed first.
We will send a mock-up of the design for your approval and once agreed we start build.
Leadtime: 6-8 weeks from order to shipping - subject to schedule. Contact me first if the order is time-critical.
Progress will be reported weekly (or more frequently) with updates and pictures.
If you have any questions or requests before you order, please email info@dansguitarstore.com and we will do our best to accommodate.
