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The Story

​​Dan's Guitar Store is about pushing the boundary. Delivering exceptional picks that feel great, work well and look great. We started with the Precision Pick because the pick is one of the most important connections to your instrument.

 

How do we build on that connection? With ZERO we want to connect you to the music. ​​The vision is minimalist. No distraction, form through functionality.

 

What has been created is something totally new. Focussed on comfort, quality and sound, and yet instantly recognisable. 

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All ZEROs are made in Sheffield, United Kingdom by Dan and co using UK based suppliers.

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Currently these are available to the UK only, produced in extremely short runs of 6 per month.

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Features

ZERO's edgy looks bely a feature rich setup which you'll go back to day-in day-out, such as push-pull split-coil pickups, string-thru body and locking tuners.

On the sofa, on the stage 

Subtle contouring distributes weight well, keeps the guitar in place and provides easy access, sitting or standing.

Exceptional tone
From hand-picked premium hardwoods, lightweight varnish and a fixed bridge string-thru-body design.

Truly unique
Exposed grain and hand-created space-warped neck finish give your guitar a truly unique identity.

Audio Swiss-army knife
Hot, ultra-quiet rear-loaded pickups, with a split-coil and momentary kill-switch to boot!

Made to play
Simple supply chain means that we can manufacture in the UK and deliver at a highly accessible price.

Safe hands
Because it's just us, you can be sure we're only an email or phone call away.

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