ZERO ONE
Speed, balance, comfort and upper-fret freedom. Play Heavier.
CRAFTED. RAW. FOCUSSED.
Designed for the modern player; speed, balance, comfort, style and upper-fret freedom as standard.
Made for big riffs and technical wizardry, the Zero One doubles down on that 'pick-up-and-go' feel that the classics bring and builds on it with greater ergonomics and a raw, aggressive look. Made in the UK. Built to Order.
-
Tight resonance and a crisp voice by design
-
Long-session comfort - perfect bridge placement, ergonomic wrist-rest and easy fret access
-
Totally individual - choose your colour, hardware, wiring and more!
Photo credit: James Kellegher
TESTIMONIALS
Rick Ahir, Lead Guitar for James Arthur
"What a great guitar! ... It felt really comfortable and sounded really warm. I can see myself using them one on the next tour!"
Ben Jordan, UK Tiktok and Instagram hero
"Thank you I love it so much it’s so nice to play! The coil split was a surprise... it sounds lush!"
Hiroshi Kono, International shredder
"Since day one, I’ve been playing the guitar every other day, going back and forth with my other guitars for comparison—and it’s quickly become my main instrument"
BUILT FOR THE MODERN PLAYER
After the Precision Pick, I was inspired to start blueprinting what a 'great guitar' was. I landed on this: they must feel great, sound great, be comfortable and look edgy.
I love classic styling, but I felt classic styles were designed for classic music and there were opportunities where they could be improved; for example, awkward wrist placement, bridge placement, poor access, odd leg contours, heavy... So our Zero One fixes that. Every contour on ZERO exists for a reason, it solves a real-world problem. ZERO isn't a heritage brand or a replacement, but an evolution which brings the attitude of the classic with the edge of modernity.
- Dan
WHAT MAKES THEM SPECIAL
No vague claims. Just Specs
Every component is chosen because it sounds great and feels great.
BODY
CONSTRUCTION
Solid-body, Black Korina or Okoume body with chambered rear-loading pickup cavity. Hand finished in Sheffield
LEG CONTOUR
Perfectly placed to to keep the bridge in-line regardless of sitting or standing
WRIST REST
Angled for smooth moves across the strings and and avoid digging in to your arm
FRET ACCESS
Easy access to the top fret maximum speed
DESIGNED FOR YOU
You like the look, you like the idea, but is it for you? This guitar is for those who want to stand out for the right reasons:
-
Focussed on quality ergonomics
-
Want an edgy modern look with a nod to the classics
-
Love crisp-punchy, full bodied tone
-
Have a pick-up-and-play mentality
-
Work across multiple tunings
-
Want control over the finish and setup
Photo credit: James Kellegher
BOOK YOUR BUILD NOW
Explore available options on our just below. Then get book your build slot by pressing order and we'll go from there. Any questions or want something totally custom? Contact us on info@dansguitarstore.com. Ordering FAQ: 1. Don't Miss Out! These guitars are built to order and we have limited space. Get your build slot and start the process by placing an order below (£0 to hold the slot for 2 weeks). Price is spec-dependent, agreed up front and payable before completion. 2. Built For You! The guitars are built to order, so expect 6 to 8 weeks to build and ship. Progress will be shared throughout. 3. Enjoy it! We got your back. Each guitar is built in the UK for you by Dan, so any help needed, we're right here!
GALLERY
See the art of the possible - recent builds here.
