ZERO symbolizes the void from which all things emerge, inviting us to ponder the vast expanse of possibilities. It represents infinite creative possibility.
ZERO is the new guitar from Dan's Guitar Store. Poise, tone, identity and functionality as standard.
The Story
​​Dan's Guitar Store is about pushing the boundary. Delivering exceptional picks that feel great, work well and look great. We started with the Precision Pick because the pick is one of the most important connections to your instrument.
How do we build on that connection? With ZERO we want to connect you to the music. ​​The vision is minimalist. No distraction, form through functionality.
What has been created is something totally new. Focussed on comfort, quality and sound, and yet instantly recognisable.
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All ZEROs are made in Sheffield, United Kingdom by Dan and co using UK based suppliers.
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Currently these are available to the UK only, produced in extremely short runs of 6 per month.
Features
ZERO's edgy looks bely a feature rich setup which you'll go back to day-in day-out, such as push-pull split-coil pickups, string-thru body and locking tuners.