Not sure which one you want? Unsure what our picks thickness or sizes are? Click here to see the size Chart

We offer points for purchases! For every order get 3 points. Once you've got 10 points, that's £1 banked for your next purchase. Simples! Sign up as a member to access the Loyalty Scheme.

Secure online payments only by Credit and Debit card, and Paypal.

We accept returns for as-new or faulty items. To raise a return, within 14 days of receipt, send a request containing the reason and evidence (if faulty on delivery) with the relevant order number in the subject to info@dansguitarstore.com. The customer then has 14 days more to return the item to the store in appropriate packaging at their convenience and subject to the product being proven as-new or faulty, will receive refund to their initial payment method within 14 days.

We will offer free shipping on all bundles of items over £45 to anywhere in the world, except our guitars.

Where stock is available we will ship directly to you from our regional warehouse and where products are only available in the UK, we will ship from the UK using trusted couriers.

Global shipping and import taxes:

The buyer is responsible for understanding and paying any import tax or national VAT due when purchasing from outside the UK. We are a very small UK based company which ships globally and our goal is to give you the best possible price for each of our products - we do this by running a low margin. However, sadly the recent Brexit and subsequent import and export policy changes mean European buyers may need to pay additional tax on entry to your country. If this is the case, you will be notified by email or letter with the amount due, so please keep an eye out for emails from regional postal services

Order processing time is typically same-day (cutoff 2pm BST). 

Shipping from our regional warehouses is typically 1-3 days

Shipping from the UK to another country is typically 5-10 days, subject to import procedures

For Picks, we ship to the UK, all EU countries, US states, Canada, Australia and Japan. Shipping rates are calculated at checkout. We will endeavour to ship from our warehouses within your region where stock is available.

Our guitars are shipped to the UK and USA only. Shipping rates for the UK are included in the price of the product, shipping rates for the USA will be confirmed on interest

Dan's Guitar Store artists are legendary. We only work with the best musicians in the industry and the most promising trailblazers. If you think you have the skills and presence to work with us, please get in contact.

Dan's Guitar Store operate in compliance with all regional recycling and disposal schemes where applicable

Electronics: Dan's Guitar Store fulfills its WEEE obligations via the UK Distributor Takeback Scheme. Learn how we recycle here: recycle-more.co.uk. 

Dan's Guitar Store are registered manufacturers and contribute to the national  Ecosystem.fr scheme. Our identifier is FR454952_05KJJI

Dan's Guitar Store are registered manufacturers and contribute to the national recycling scheme. Our LUCID number is DE3332446726908

It hasn't happened to us yet... but it is inevitable that in the millions of letters sent every day, things could go missing. We capture proof of postage on all deliveries and will do our best to track down your parcel, however we can only track items whereabouts if you purchased signed delivery. If your delivery is missing our process for handling missing deliveries is from the point of complaint:

• Wk1 - Confirm dispatch date

• Wk2-4 - wait for any possible returns due to wrong address or other factors. If your address is incorrectly entered into our system, the delivery will eventually be returned to us if within the UK and potentially destroyed by customs if abroad.  If returned, at our discretion you may be required to pay additional postage to re-send. If destroyed you will be liable for repurchase, at our discretion.

• Wk5 - Query the postal service and if necessary open a case for refund. From this we will await the outcome and if accepted we will return the refund to yourself.

If you order via Amazon, you need to adhere to their returns policy

Our guitars are made in the UK. Our picks and cables are designed in the UK, made in China and quality checked in the UK. Printing is completed in the UK. Packaging is produced in Europe.

All Dan's Guitar Store products are compliant with the relevant regional product regulations (e.g. GPSR). 

Responsiible Person: You can contact us or our EU Authorised Representative to request technical information regarding compliance directly via: info@dansguitarstore.com, or via post addressed to: EU Authorised Representative of DWT Global Services LTD, Haagweg 169, 4812 XC Breda, Netherlands

Manufacturer: All Dan's Guitar Store products are manufactured by Dan's Guitar Store (a trading name of DWT Global Services LTD), 368 Omega Court, Cemetery Road, Sheffield, S11 8FT, United Kingdom

Dan’s Guitar Store (“we”, “us”, or “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website, interact with our services, or make a purchase. This policy complies with the UK GDPR, EU GDPR, and applicable United States privacy laws, including the California Consumer Privacy Act (CCPA).

1. Data Controller

For the purposes of the UK and EU General Data Protection Regulation (GDPR), the Data Controller is:

Daniel Wilczewski-Thwaites

Dan’s Guitar Store

368 Omega Court, Cemetery Road,

Sheffield, S11 8FT

Email: info@dansguitarstore.com

2. Information We Collect

We collect the following types of data:

A. Personal Data You Provide

Name, email address, billing and shipping address, phone number

Payment details (processed securely via third-party payment processors)

Communications you send us

B. Automatically Collected Data

Via cookies and analytics tools (e.g. Google Analytics, Google Ads), we collect:

IP address, browser type, device type, operating system

Website usage data (e.g. pages viewed, duration, traffic source)

Cart and checkout behaviour (e.g. products added, abandoned carts)

C. Marketing & Behavioural Data

Purchase history

Email engagement (opens, clicks)

Activity data used to segment users into customer types (e.g., new visitor, lapsed buyer, repeat customer)

3. Legal Bases for Processing (UK/EU GDPR)

We process your data based on the following lawful grounds:

Contractual necessity – to fulfil orders or respond to your inquiries

Consent – for marketing, cookies, and email subscriptions

Legitimate interest – e.g., to improve our services, remarket to site visitors

Legal obligation – where required for tax, accounting, or compliance

4. How We Use Your Information

We use your data to:

Process and deliver orders

Track website usage and performance

Segment and personalise marketing communications

Remind you of abandoned carts or unfinished transactions

Improve our services and site usability

Comply with legal and regulatory obligations

5. Email Marketing (via Brevo)

We use Brevo (Sendinblue SAS) to manage email marketing. If you subscribe to our emails or interact with our website:

You may receive emails based on your site activity, purchase history, or segment status

Emails may include promotions, new product announcements, or reminders

You can opt out at any time via the unsubscribe link in our emails

Under GDPR and CAN-SPAM, we only send direct marketing:

If you explicitly consent, or

If you are an existing customer (soft opt-in under PECR, where applicable)

6. Cookies & Tracking Technologies

We use cookies and similar technologies for:

Site functionality (e.g. cart retention)

Analytics and usage data (e.g. Google Analytics)

Remarketing (e.g. Google Ads conversion tracking)

You can manage cookie preferences in your browser or via our [cookie consent banner/tool].

For more information, see our [Cookie Policy].

7. Sharing Your Information

We share your data only with:

Service providers and processors – including payment gateways, shipping companies, marketing platforms (e.g. Brevo), and analytics tools (e.g. Google)

Legal authorities – when required to comply with legal obligations

All third parties are bound by data processing agreements or privacy-compliant frameworks.

We do not sell or rent your personal data.

8. International Data Transfers

Some service providers may be located outside the UK or EU, including in the United States. Where we transfer your data internationally, we ensure appropriate safeguards, such as:

Standard Contractual Clauses (SCCs)

Data Processing Agreements (DPAs)

Certification under privacy frameworks (e.g. EU-U.S. Data Privacy Framework)

9. Your Rights (UK/EU)

You have the following rights under the UK/EU GDPR:

Access – to the data we hold about you

Rectification – to correct inaccurate data

Erasure – to delete your personal data ("right to be forgotten")

Restriction – to limit how we process your data

Portability – to obtain and reuse your data

Objection – to direct marketing or processing based on legitimate interests

Withdraw consent – at any time, for processing based on consent

To exercise your rights, contact us at: info@dansguitarstore.com

10. Your Rights (California & U.S.)

If you are a California resident, you have the following rights under the CCPA:

Right to know – what personal data we collect and how we use it

Right to delete – your personal data, subject to certain exceptions

Right to opt out – of the sale of personal information (we do not sell)

Right to non-discrimination – for exercising your privacy rights

To make a CCPA request, email: info@dansguitarstore.com

Please include "CCPA Request" in the subject line.

11. Data Retention

We retain your data only as long as necessary for:

Processing and fulfilling your orders

Legal or regulatory compliance

Supporting marketing and customer service (within a reasonable timeframe)

You can request deletion at any time.

12. Data Security

We implement appropriate technical and organisational security measures, including encryption, secure payment gateways, and access controls to protect your data.

13. Children’s Privacy

Our site is not intended for children under 16. We do not knowingly collect data from minors. If you believe we have, please contact us so we can delete the data.

14. Changes to This Policy

We may update this Privacy Policy from time to time. All updates will be posted on this page with a revised “Last Updated” date. We encourage you to review it regularly.

15. Contact Us

If you have any questions about this Privacy Policy, or to exercise your rights, please contact:

Daniel Wilczewski-Thwaites

Data Controller

DWT Global Services LTD

368 Omega Court, Cemetery Road

Sheffield, S11 8FT

Email: info@dansguitarstore.com