Beyond the Pick: Meet the ZERO Guitar and Precision Cable from Dan's Guitar Store

You know the picks. Tens of thousands of players across the globe trust Precision Picks for their grip, their precision, and their tone. But Dan's Guitar Store was never just about picks.

The ZERO One Guitar: Ergonomic, Iconic, Made in the UK

The ZERO is an ultra-modern, ergonomic instrument designed for players who want something that looks as sharp as it plays — and that's built to the same exacting standards as the picks. Featuring 22 and 24 fret variants, hand-wound Legendary pickups, a show-stopping look, exotic materials and an absolutely addictive feel, this is your new go to. Available as a custom build only. Made in the UK and backed UK support!

The Precision Instrument Cable: Crystal-Clear Signal, Every Time

Your pick delivers the attack. Your guitar shapes the tone. But between your guitar and your amp sits a cable — and most players treat it as an afterthought. The Precision Instrument Cable was built with the same philosophy as the picks: no compromises, total tonal control.

●        Right-angled — £15.99 (£15.19 with bundle discount) — ideal for pedalboards

●        Patch-lead kit — £15.99 (£15.19) — for connecting pedals with precision

●        Inline — £15.99 (£15.19) — clean, straight connection for straightforward rigs

The Full Picture: A Brand Built for Focused Players

Dan's Guitar Store launched in July 2021 with one product and one mission: "We help focussed players cut through the noise by crafting unapologetically sharp picks, crystal-clear cables and edgy ergonomic guitars built for total tonal control." (Source: dansguitarstore.com)

Five years later, that mission hasn't changed. The range has grown — from the original Precision Pick to the Mini, Tapered, Premium, and XL series; from the Precision Instrument Cable to the ZERO guitar; from a handful of artist endorsees to 40+ players across rock, metal, pop, and session playing worldwide and a rock solid fanbase tens of thousands strong.

Explore the full range at dansguitarstore.com/shop